Treasure Beach is the ideal Jamaican retreat for all of those people who want nothing to do with full-scale resorts, glitzy nightlife, and haggling vendors. It is in fact possible to travel to Jamaica and avoid what many would refer to as tourist trappings—namely, pushy vendors, crowded beaches, and packed restaurants and bars. For a completely opposite experience, you can opt for a place like Treasure Beach, located on the southern coast of Jamaica (approximately equidistant between Negril and Kingston) and just off of Frenchman’s Bay.
The scenery here, as with many other places along the Jamaican coast, is absolutely spellbinding. The only difference between Treasure Beach and other places in more frequently visited tourist destinations like Ocho Rios and Montego Bay is that you will be able to experience peace and tranquility, as well as get a sense of real life in Jamaica. You will not find any loudly buzzing jet skis or wave runners, just a lot of people kicking back and enjoying the good life. Many water sports and activities are available, including swimming, snorkeling, kayaking, and much more. Just because it is a laid back atmosphere does not mean that you will not have fun. It is quite the opposite as a matter of fact. Freeing yourself up from the congestion of the massive tourist crowds gives you much more time and freedom to do what you truly want.
Treasure Beach is comprised of six miles of powdery sand, rocky coastline, and sheltered coves. The reefs and calm waters make for perfect conditions for swimming, snorkeling, and body surfing. There are a good variety of day trips available for sightseeing the coastline and the interior as well. The locals in this area are very friendly and lend to the sense that you are truly experiencing Jamaica, not just a resort replication of it. When it comes down to it, Treasure Beach is literally a series of cozy fishing villages strung together to form one community. There are no massive hotels or luxury resorts, but there are plenty of guest accommodations, including reasonable hotels and motels, as well as vacation rentals like villas and cottages.
The nightlife is more so centered around local culture than organized concerts and other such activities that you may find more regularly at all-inclusive resorts. What you’ll find around this area are impromptu reggae jam sessions on the beach, fun free shows at local bars, and night parties on the beach that feature bonfires, singing, drinking, and dancing. It will not take long for you to realize that this is a dose of true Jamaica. Do not be put off by the scent of cannabis in the air, it is simply a way of life on this island in the Caribbean and has been for many years.
One thing you do sacrifice when visiting a place like this is the presence of lifeguards, showers, changing rooms, etc. But, for those people who are not traveling with kids and who prefer a more remote experience, you cannot find a better place on the south coast of Jamaica than Treasure Beach. No matter where you choose to stay along this enchanted strip of coastline, you are guaranteed to have a most memorable time.